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Showing posts from December, 2010

Storytelling: first step or last step?

This is a blogpost I createdI want to raise a new issue: is storytelling the first step or the last step in the journey to revolutionize the world of work.

In Steve’s own journey, storytelling seems to have come first. Up till 1996, he was in the grip of traditional management. Then he discovered organizational storytelling and he pursued that through 2010. His new book is about radical management which means that managers have to start organizing things differently: new goals, new role for managers, new ways of coordinating, new values and finally, as a last step, communicating through stories.

My own journey is in some ways parallel. It also began with storytelling. Up till 2000, I was a traditional storyteller. From 2000 to 2010, I got involved in organizational storytelling, on some occasions together with Steve. This last year, I have come to deepen my work in interactive storytelling as the first step towards organizing things differently.

In Steve’s blog (I love the word revolutio…