How to prepare

I talked to one of my colleagues from USA and she is going to present Organizational Storytelling for a group of CEO´s on saturday. She told me about the importance of these people and how they all have a MBA.

I asked her to give them names, instead of the CEO of Boeing, Macdonald and other major company I asked her to call them Peter, Laurie, Margaret etc. My colleague laughed and that is a good sign. After a while I could hear in her voice that she was preparing for interaction between equals.

When you tell stories, you need to tune in to your audience.