Monday, January 04, 2010

Narrative in change leadership

When you as a leader want sustainable change, you need

- a personal story to gain trust
- a springboard story to make the change real for the audience
- to listen and spread the stories of the change already implemented in the organization

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Artikel i Kommunikationen.dk

http://is.gd/sqmk0O - storytelling for en ny generation af ledere.