What is the outcome of Narrative?

A very good friend of mine is the CEO of a little Green Tech Company in Hoersholm, Denmark. He overheard a conversation between me and a woman, that I don´t know so well. The topic of our conversation was my work with Business Narrative. And she asked me, what´s "in it for the organization"? I thought I gave her a very good explanation. But afterwards in the car my friend told me, that he was confused, because it wasn´t clear for him what benefits the company gained from my work.

We agreed on two things:
1. The people working in the company finds stories, that they can use in encounters with costumers and other stakeholders.
2. I give them techniques to become better in presenting the company and the values it represents.

It was great to hear my friend coaching me!

Comments

Post a Comment

Popular posts from this blog

The Engh Spring Tour

This is the places Storyteller and Business Narrator Svend-Erik Engh will visit on his tour. If you want to hear about a method to change your communication and your organization (if you want to change your organization before you change your communication, it is OK with me), come and experience one of these presentations and workshops: Svend-Erik Engh brings an almost unique level of enthusiasm and energy and warmth. He is a terrific performer. Steve Denning, author of five bestselling books on Organizational Storytelling - a new book is released November ´10 10.03.10 noon Ystad, Sweden - "Lite Mer" - Lunch with presentations on new ways of communicating - MAIL 10.03.16 3.30 pm - 5 pm "Auditoriet i Lyngby", DTU Scion, workshops on change communication - LINK 10.04.08 3 pm - 5.30 pm Villaen, Venlighedsvej 2, DTU Scion - go home - workshop. Tell me your story and get useful feed back - LINK 10.04.14 8.15 am - 9.30 am Rockefeller Center, New York City Motivate and com...
Read more

Storytelling: first step or last step?

This is a blogpost I createdI want to raise a new issue: is storytelling the first step or the last step in the journey to revolutionize the world of work. In Steve’s own journey, storytelling seems to have come first. Up till 1996, he was in the grip of traditional management. Then he discovered organizational storytelling and he pursued that through 2010. His new book is about radical management which means that managers have to start organizing things differently: new goals, new role for managers, new ways of coordinating, new values and finally, as a last step, communicating through stories. My own journey is in some ways parallel. It also began with storytelling. Up till 2000, I was a traditional storyteller. From 2000 to 2010, I got involved in organizational storytelling, on some occasions together with Steve. This last year, I have come to deepen my work in interactive storytelling as the first step towards organizing things differently. In Steve’s blog (I love the word revolut...
Read more

Storytelling in Radical Management

A group of business innovators will explore the link between the new way of organizing the workplace and the ancient way of communication. The event will take place in Budapest, Hungary the 28 th and 29 th of March - read more here . The Radical Management introduces a serious of new communication challenges, where Storytelling is the key to success. The new way of leadership requires communication based on open dialogue and direct actions. When you use stories to create trust, it starts the open dialogue with your costumer and continues in the open processes within your organization, that is the pathway to success. This article explains the connection between Radical Management and Storytelling. As a storyteller I find it natural to start with the stories. Why do human beings tell stories? DNA Reality is a strange thing. Sometimes it almost seems logical. But then in an instant somebody smiles at you or hurt your feelings or surprises you. You’re hit by an emot...
Read more